The LXV team is the realization of the vision of entrepreneurial genius, Kunal Mittal, filmmaker & branding guru, Neeta Mittal, along with the talented, experts from the wine industry.
Being a filmmaker, I was sweetly seduced by director Mira Nair's poetic take on Kama Sutra. I wrote a screenplay "The Sixty-Fifth Art". It was a comedy set in Victorian England, about a secret copy of the Kama Sutra that finds its way into uptight Victorian nobility. Almost made it to the marquee :)
The script had to be shelved, but I developed a deep appreciation for one of the most ancient philosophies of India. The west has a very singular view of what the Kama Sutra is about. Truly, it is a treatise on the art of love.
When we started with the branding for our wine, we realized that wine has become a quintessential part of any romantic endeavor. Yet, there is no brand that inspires the lovers; elevates the moment. Immediately we knew that our audience had to be inspired by the Kama Sutra. The 64 arts of Kama Sutra (music, dance, magic, jewellery, et al) gave us an anchor for the brand.
But we wanted to go beyond sensationalizing the labels. We wanted to inspire sensuality. And, I believe, stories do exactly that. So every label of LXV, features the portrait of an artist, caught in the moment of sensuality, as they indulge in their art. For us, it is about the artist, and their inspirational journey, more than the art itself. I always get the question - what is their story?
It is a conversation that carries on...
With Neeta, Founder, LXV Wine